The effect of service quality and price on customer commitment (case study: Kermanshah Saman assurance's)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 5, Issue 10
Abstract
Today's antecessor companies try to increase their profitability by satisfying important ingredients for customers in the best form. This point is the essential base of their success and it's based on customer orientation. That's why this research studies the service quality's effect and price on customer commitment in usage of Saman assurance service in Kermanshah province. Eight hypothesizes are considered for this purpose. The applied research method is descriptive-correlation. Customer's statistical society of Saman assurance in Kermanshah province, classification research method, related observed of letterpress and variables of each hypothesis's questions are offered with 1-5 scale. The conclusion of recent research showed that there is a significant and positive correlation between service quality and customer commitment and between price and customer commitment. Among the eight considered hypothesizes, all of them were accepted. Also the regression model between independent and dependent variables are significant and suitable.
Authors and Affiliations
Seyed Soleiman mousavi| Business Management M.A. Student, Department of Business Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran. email: soleiman1982@yahoo.com, AlirezaMoradi| Faculty Member of Economics Department, Islamic Azad University, Kermanshah Branch, PO Box: 6718997551, Kermanshah, Iran., mojtaba almasi| Associate professor of business Administration, Kermanshah Branch, razi University, Kermanshah, Iran.
Keywords
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