The Effect of Social Networking and Prices on Lecture Decisions at the Faculty of Private Pharmacy in Medan City
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
Humans need education in their lives in which education can develop their potential through learning and other ways that are recognized and recognized by society. In improving the quality of education, educational institutions should be able to establish an effective and efficient education system in the face of the development of science, technology and art. In order to increase lecture decisions, social media is required, price adjustment or other factors as one of the promotional instruments. The purpose of this research is to analyze the influence of social networking and price to the decision of lecture at private pharmacy faculty in Medan city. The type of research is descriptive quantitative. The population in this research is all students of private pharmacy faculty in Medan city. The number of samples in this study were 98 respondents. The sampling technique in this research is random sampling. Methods of data retrieval is done by multiple linear regression analysis. The results showed that 1) Social networking has a positive and significant influence in shaping lecture decisions on private pharmacy faculty in Medan city. 2) Price negatively influences in shaping lecture decisions on private pharmacy faculty in Medan city. 3) Social networking and pricing simultaneously have a positive effect in shaping lecture decisions on private pharmacy faculty in Medan.
Authors and Affiliations
Hajatina . , Endang Sulistya Rini, Beby Karina Fawzeea Sembiring
Keywords
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- EP ID EP423569
- DOI 10.9790/487X-2012037277.
- Views 75
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