The Effectiveness between Word-of-Mouth (WOM) Marketing and Social Network on Consumer Acquirement towards AVON products in Malaysia.Q
Journal Title: International Journal of Business and Management Invention - Year 2017, Vol 6, Issue 5
Abstract
As Malaysia is aiming to become high-income country by 2020, in today’s direct selling business such as Avon, the practice of positive WOM is becoming more important with the collaboration of Social network on consumer acquirement. This paper is aim to identify the effect of WOM and Social network on AVON consumer purchase intention. After analysing data from market research shows that most women acquires cosmetic products from Avon Company, the representative’s role being extremely important. Most women buy products through the online social network catalogue, 77% of them using the products every day, often buying the personal care products. Overall this study provides a greater knowledge of how does WOM and social network work in a different perceptive to the acquirement of AVON products.
Authors and Affiliations
Hemalatha Konaselal
Keywords
Related Articles
- EP ID EP406662
- DOI -
- Views 98
- Downloads 0
The Effect of Product Innovation and Service Innovation towards Marketing Performance (Case Study on Plastic Producer in Surabaya)
Purpose – The purpose of thispaperis the effect of product innovation and service innovation toward marketing performance, case study on plastic producer. Design/ methodology/approach – This paper uses a quantitative app...
Wto And Indian Wheat Export
WTO administers the complication of a set of trade agreements its call the WTO agreement in this agreement include the general agreement on tariff and trade (GATT). There are some different agreement in the goods sector...
Added Value Provided by Tourism Marketing to the Turkish Economy: A Conceptual Evaluation in Terms of Cultural Tourism
The concept of tourism marketing includes all activities of the tourism sector related to marketing. All activities applied to ensure participation to the tourism activity and the satisfaction for the customer who called...
Employer Branding: A Tool For Employee Retention
Recognition is the second nutrition after any healthy food for any human being, so also for an organization, a legal entity for the today‘s competitive market. The automobile industry of India is one of the largest secto...
An Overview of Goods and Services Tax (Gst) In India
The GST is a Value added Tax (VAT) is proposed to be a comprehensive indirect tax levy on manufacture, sale and consumption of goods as well as services at the national level. It will replace all indirect taxes levied on...