THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER DECISIONS IN HUNGARY
Journal Title: VADYBA - Year 2016, Vol 29, Issue 2
Abstract
The significance of socially responsible consumption as well as the question of the knowledge and information that consumers may have about producers of consumer product are increasingly appearing in the literature. In the case of companies, responsible corporate operation and to examine how information could be transferred to consumers from companies have become key issues especially in the last decade. Socially responsible consumption, which is the incorporation of social and environmental concerns by individuals in their consumption choices, is growing. The aim of this research is to verify the existence of different profiles of socially conscious consumers and to study their social representation of consumption.
Authors and Affiliations
Ildikó Kovács
Keywords
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