The Effects of Cultural Hegemony in Media Education Based on Critical Theorists of Education
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2014, Vol 8, Issue 7
Abstract
The present study reviews the effects of cultural hegemony and culture industry in media education from the critical theorists? viewpoint, especially Max Horkheimer & Theodor Adorno . Critical theorists have severely criticized all the available tools, plans and policies which help to maintain and stabilize hegemony in society. They have particularly targeted and analyzed two main and basic tools focused on by the powers, which are culture and media. Frankfurt school followers believe that hegemony through media and culture is the most efficient and effective way that dominant classes have opted for, and regarding the maximum access of the community members to the aforementioned tools, it is worth investment and planning, because forming the thoughts and ideas of the human beings provides the communities towards their interests.Critical theorists such as Max Horkheimer & Theodor Adorno used the term culture industry for culture and believed that the media and mass communication devices for promoting, selling and pushing culture industry products to the people in their scope establishes hegemony. Cultural hegemony over media leads to consequences and effects such as self-alienation by the media, decline of one?s individualism, mere consumerism, and bringing up humans who do not possess critical thinking ability. This matter is reviewed in this paper. The research methodology is descriptive- analytical and in order to analyze the theories, the qualitative content analysis as well as theoretical analogy was used.
Authors and Affiliations
Akbar salehi| Assistant professor in philosophy of education Kharazmi University Tehran, Iran, email: Salehihidji2@yahoo.com
Keywords
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