THE EFFECTS OF SERVICE QUALITY ON CUSTOMER SATISFACTION
Journal Title: The Journal of International Social Research - Year 2017, Vol 10, Issue 52
Abstract
Service quality and customer satisfaction are among the most important factors that affect service firms’ market share and profitability. The study explores the perceived importance of various aspects of service quality on customer satisfaction in service business. Data collected from the consumers of service firms operating in tourism industry in Turkey. The results show that service quality has positive and direct effect on customer satisfaction.
Authors and Affiliations
Azize ŞAHİN
Keywords
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