THE ESSENCE OF CUSTOMER VALUE OF MOTOR TRANSPORT SERVICES
Journal Title: Економіка транспортного комплексу - Year 2013, Vol 21, Issue
Abstract
Most researchers identify a value with certain features the offered service is supposed to possess in order to satisfy consumer requirements. It provides a one-sided interpretation of the concept from the position of producers, without taking into account what consumers mean by it. The article proposes to consider the customer value of a motor transport service as a benefit, which consists in changing the location of a cargo or a passenger and is measured by the amount of expenses paid by consumers for getting and using it, as well as by the duration of their satisfaction.
Authors and Affiliations
Vladimir Shynkarenko, Irina Ananko
Keywords
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- EP ID EP130676
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