The evaluation of the effect of internal and external factors of company on strategy of product adaption and financial performance of industrial companies of Fars province
Journal Title: Journal of Science and today’s world - Year 2014, Vol 3, Issue 7
Abstract
Based on the importance of financial performance, financial performance of 300 industrial companies is studied in the past 3 years (2011-2013) and it is investigated how financial performance of company is associated with company factors (export dependence, openness to innovation), industry factors (industry adaptation) and market factors and product adaptation strategy. By field studies and questionnaire and by creating a model, adaptation strategies of company are investigated as an intermediary between internal and external factors and financial performance. The data are analyzed by SPSS and LISREL software and the results are obtained regarding the association between financial performance of company and internal and external factors of company and financial performance of company with adaptation strategy in international markets.
Authors and Affiliations
Ardeshir Salari
Keywords
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