THE FORMATION OF THE INNOVATIVE COMMERCIAL STRATEGY
Journal Title: Регіональна економіка та управління - Year 2017, Vol 3, Issue 16
Abstract
The article summarized stages of the innovative product strategies formation and analyzed the product portfolio of TM “Zhivchik”, which allowed to conclude that the trademark portfolio was balanced. The main results of the marketing study proposed the innovative product strategies formation of TM “Zhivchik” and developed marketing activities for its implementation.
Authors and Affiliations
Anna Derzhavska
Keywords
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- EP ID EP546650
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