THE GENDERED PORTRAYAL OF FEMALE POLITICAL LEADERSHIP IN THE BRITISH AND AMERICAN ONLINE MASS MEDIA DISCOURSE
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2018, Vol 32, Issue 2
Abstract
The article explores the gendered nature of women politicians’ representation in media and the double standards of political leadership where women with political ambitions are still measured by masculine norms. The research focuses on verbal, paraverbal and non-verbal features – hidden and overt – of the largely stereotypical media portrayal of female leaders. The study of the media discourse reveals that traditional assumptions embedded in society, reflected in language and shared by journalists discriminate women leaders and portray them as less qualified political players than their male counterparts.
Authors and Affiliations
T. V. Petrova
Keywords
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