THE IMPACT OF LEADERSHIP ON CUSTOMER SATISFACTION
Journal Title: VADYBA - Year 2018, Vol 32, Issue 1
Abstract
The aim of this study is to demonstrate the relationship between the leadership styles, organizational performance, and customer satisfaction. The literature about the concepts were applied to a research on the employees and customers of a company in the hazelnut industry. The data was collected with a survey form that was complied from the related literature. The analysis of the data set showed that, the sub dimensions of the leadership behavior as goer attitude, strategic attitude, details focused attitude, and coordinator attitude have statistically significant and positive relationships with each other. Accordingly, goer behavior, strategic behaviors are associated with perceived organizational performance. By contrast, the details focused attitude and coordinator attitude do not have impacts on the perceived organizational performance. On the other hand, the dimensions, coordinator attitude, perceived organizational performance, and customer satisfaction are not significantly associated.
Authors and Affiliations
Kurtuluş Yılmaz Genç, Gökhan Karadirek
Keywords
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