The Impact of Social Media Marketing on Small and Medium Scale businesses: A case study of laundry businesses in Port Harcourt, Rivers State, Nigeria
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 09
Abstract
The research on the importance of Social Media Marketing in small and medium-sized laundry companies in Port Harcourt was conducted to find out how profit, customer base, and customer complaints are impacted by social media marketing. The study used purposive sampling technique, and survey approach through questionnaires to generate primary data from the 198 respondents. The study found that there is a positive and significant relationship between profitability, customer base, and customer complaints resolution. This implies that with consistent and improved social media marketing by the SMEs in the laundry business, their profits and customer base will improve. The study concluded that SMEs could benefit from SMM. It is recommended that SMEs should improve their social media marketing using various methods as this will increase their customer base, profitability, and faster customer complaints resolution.
Authors and Affiliations
Chinze, Benedict
Keywords
Related Articles
- EP ID EP721143
- DOI 10.47191/ijmra/v6-i9-37
- Views 46
- Downloads 0
Effect of Coated Aggregates by Plastic Bottles on Bituminous Concrete for Road Pavement
The amount of waste plastics which are released by factories and human activities day to day becomes big problem to human being health as days ahead. The major impact of waste plastics is the environmental pollution, as...
Integration of Islamic Studies and Sciences: Study of the Implementation and Practice of Scientific Integration at UIN Alauddin Makassar
This study examines the implementation and practice of integrating Islamic and general science into the lecture process at the State Islamic University (UIN) Alauddin Makassar. The process and efforts to realize the conc...
Science Learning Strategies in Madrasah Ibtidaiyah Using the STM Approach Model
Education today requires students to be more active, not only book material, but also extensive knowledge of environmental issues. Thus, environmental problem solving skills to achieve a better future life so students mu...
Faculty Members' Experiences in Internationalization of the Curriculum in Higher Education Institutions: A Case Study of the Zambian Open University
The purpose of this study is to explore faculty members’ experiences in internationalisation of the curriculum in higher education institutions at Zambia Open University (ZAOU). The study took a mixed method approach. Th...
A Phenomenological Study of the Under-Skilled Learners on Reading and Numeracy through Distance Learning: Case of Elementary Schools
Numerous challenges have arisen during this time, including issues with connectivity and access to online materials.Educational psychology can provide valuable insights to sustain education during periods of school closu...