THE IMPACTS OF REPUTATION MANAGEMENT IN AUTOMOTIVE INDUSTRY
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
The main topic of this paper is reputation in automotive industry. Attention paid to reputation, image, identity, strategy and public opinion is important part of the succesful and well going automotive company. Strong reputation can be built by employees, managers but also customers, who are inseparable part of this issue. Evaluation of knowledge about reputation can have positive impact on company’s future. In long term, reputation cant be ignored and in the end, it will make the difference between good and best companies. Reputation brings long term scale to every marketing activity of automotive company.
Authors and Affiliations
Barbora Línek, Josef Vodák
Keywords
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