THE IMPORTANCE OF CREATING CUSTOMER RELATIONSHIPS IN THE SERVICE ENCOUNTER
Journal Title: European Journal of Business and Social Sciences - Year 2015, Vol 4, Issue 3
Abstract
The service area has known a serious growth starting with the beginning of the world economic crisis. The development of marketing tools in the service sector has brought to attention the importance of having loyal customers who will have strong relationships with the service companies. The service encounter between customers and employees of the companies has a crucial role in the sale process. The aim of the paper is to introduce the reader to an overview of service encounter between customers and companies and the importance of creating strong relationships between the two parts.
Authors and Affiliations
Phd. Andreea Laura Căruntu| Marketing Faculty,Bucharest Universityof Economic Studies 1Decembrie 1918 210244,Targu Jiu, Gorj, Romania Phone:+ 40 727785250 e-mail:andreea.caruntu@yahoo.com
Keywords
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- EP ID EP10610
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