The Inbound Marketing of B2C E-commerce Platforms -- Take Zappos as an Example
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 12
Abstract
For the e-commerce platform, the innovation and development of the marketing model is increasingly important, and inbound marketing is a new and effective marketing model. This paper aims to explore a new marketing model in B2C e-commerce platform, and analyse the inbound marketing of foreign B2C footwear e-commerce. Through analysis, it is found that: effective customer conversion, high-quality service concept, comprehensive and optimized search engines and social media is the key of inbound marketing. At the same time, it also gives substantive suggestions on how to further optimize the marketing of B2C ecommerce.
Authors and Affiliations
Chen Xue
Keywords
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