The Influence of Competitive Remuneration, Comprehensive Training Program and Organizational Brand Factors on Students' Internship Placement Selection

Abstract

This research is aiming to have an unconventional and valid reason for choices towards the placement; by accessing factors that influence students choosing their internship placement. The study focuses on hospitality students due to concerns over the huge turnover of students from the hotel industry. All the factors listed in this study were evaluated by comparing the findings and discussions from previous researches. Correspondingly, it was found that among the three variables; competitive remuneration, comprehensive training program, and organizational brand; the main factor that influences the students' choice is the competitive remuneration. The result is based on the findings of other researches as support to uphold the statements.

Authors and Affiliations

Nur Atiqah Lokman, Nur Amira Farzana Yusuf, Jazira Anuar, Noralisa Ismail

Keywords

Related Articles

Teachers’ Readiness in Implementing 21st Century Learning

This study aims to identify teachers’ readiness in implementing 21st century learning. Teachers play the main role in determining the outcomes of 21st century learning. Teachers’ perception and understanding towards an i...

Adaptive Behavior towards Work Environment among Internship Students

The study is conducted to identify the adaptive behaviours towards working environment among internship students in UiTM Malacca City Campus and the relationship between perceived severity, perceived vulnerability, perce...

Marketing to Children: The Impact of Digital Media

Children younger than eight lack the cognitive skills to understand the persuasive intent of marketing messages. All integrated marketing strategies, campaigns and messages are channeled to traditional and digital media...

Urban Village Population in Malaysia: What Really Determines Social Engagement?

The city is a habitat of focus by people who are seeking a desirable quality of life. The influence of rapid urban development has actually had a direct effect on the urban village population, which has adapted to the ev...

The Impact of Mediating Role of Job Security between Work-Family Conflict and Employee Welfare Service

The purpose of this study is to check the impact of work-family conflict and how it can be control. Data is analyses through Statistical Package for the Social Sciences (SPSS) version 21.The respondents of this research...

Download PDF file
  • EP ID EP598631
  • DOI 10.6007/IJARBSS/v8-i15/5113
  • Views 43
  • Downloads 0

How To Cite

Nur Atiqah Lokman, Nur Amira Farzana Yusuf, Jazira Anuar, Noralisa Ismail (2018). The Influence of Competitive Remuneration, Comprehensive Training Program and Organizational Brand Factors on Students' Internship Placement Selection. International Journal of Academic Research in Business and Social Sciences, 8(15), 378-386. https://europub.co.uk/articles/-A-598631