THE INFLUENCE OF MASS-MEDIA UPON STUDENTS’ EDUCATION, A TWO-EDGED SWORD
Journal Title: European Journal of Business and Social Sciences - Year 2017, Vol 6, Issue 2
Abstract
This research paper aims to quantify the young people’s perception, in general, but mainly of the ones that still study in universities, namely if, and to what extent they consider the influence of the mass-media nowadays to be beneficial and helping them to better understand the environment they are acting in or, on contrary, as manipulating them. The manipulation is a historical concept, that have been used for thousands years by the political and military leaders to use the masses for achieving their targets. At first, used in a direct way for later, closer to our present days, to be used in a more subtle way through massmedia, the manipulation stays as a controversial topic, as it is not equally perceived by each individual. The written or the broadcasted press has a considerable input in the public opinion formation, thus becoming a pillar for transmitting the image intended by the communicator to the predilect users of the media channels. This way, mass-media becomes a favorable environment for an instant dissemination of the information towards the news consumers. The news lacking any objectiveness or the shows with a confusing way, the implicit or not strictly argued information are just a few tools used to manipulate people, both by press or TV. Another particular important factor that influences people’s opinion is the Internet. The technological ascension in the past few years, has transformed the Internet into an alternative for information and interaction that is currently indispensable for all the population segments but mostly for the youth. This qualitative research measures the perception of the influence the mass-media has upon the youth, by the received answers to the grid-type closed questions that were addressed to over 100 students. Through its conclusions, the research suggests a synthesis both of the positive and negative aspects in terms of the influence the mass-media has upon the young generation that is hungry for knowledge, leaving the right to judge and action being fully informed, right into their hands. The manipulation and control techniques that are presented in the Annex to the present paper represent a think over suggestion for its readers. The main conclusions of the current paper confirm the initial research hypothesis, namely that the mass-media is a two-blade sword for Generation Z, born on internet. On one hand, it forms, on the other hand, it diforms. It is up to us to learn how to use this tool and this study can be useful for such learning.
Authors and Affiliations
Laurenţiu-Mihai TREAPĂT| Faculty of Management, National University of Political Studies and Public Administration, Romania
Keywords
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