THE INFLUENCE OF MODERN TENDENCIES OF THE DEVELOPMENT OF GERMAN NEWSPAPER MARKET ON THE PROCESS OF GETEROSTEREOTYPING OF UKRAINE IN QUALITY GERMAN PRESS
Journal Title: Вісник Дніпропетровського університету. Серія "Соціальні комунікації" - Year 2017, Vol 25, Issue 12
Abstract
In this article, the phenomenon of the geterostereotyping of Ukraine in quality German national newspapers is under study. The most common stereotype forms that shape the representation of the European public about Ukraine are outlined and considered. In this study, the method of qualitative content analysis is used. It allows typing to find the frequency of stereotypical forms usage in relation to Ukraine with the help of typing the key words in the searching engine and to formulate a certain sample of materials on the Ukrainian subject. The research was also carried out while using the method of conceptual analysis, which allowed the concep-tual compounds to be considered in more detail and their content determined, which is an important tool of work in the process of forming the image policy of our state. The empirical material for the analysis of the geterostereotyping of Ukraine in German press includes the publications in such quality national German edi-tions as FAZ, die Zeit and Suddeutsche Zeitung, with a solid pool of 40, 56 and 13 publications respectively.The research substantiates the urgent need for developing an effective information policy of the state and anti-crisis communication strategies to form its positive internal and external image. The situation on the market of German print media is provoked not only by the loss of the German quality press of its own per-sonality, but also greatly worsened by the quality of journalistic materials that alarmed both media research-ers and media business representatives. The market of German high-quality publications is a subject to such tendencies as tabloidization, monopolization, unification of the content, which contributes to the increasing spread of stereotypical representations, including geterosterotypes about Ukraine in the German media dis-course.The novelty of the study is in its approach to the research of key new trends in the German print media market and their impact on the stereotyping of Ukraine in the German media discourse.The materials and findings can be useful for anti-crisis management within the framework of the forming the country’s internal and external image.
Authors and Affiliations
Y. Garkavenko
Keywords
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- EP ID EP290873
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