The Influence of Sales Promotion and Brand Image toward the Purchasing Decision in Shopee Platform
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2021, Vol 5, Issue 5
Abstract
The aim of this research is to know the influence of sales promotion and brand image to Shopee platform toward consumer purchasing decision by students in FISIP Slamet Riyadi Surakarta. The method uses survey. This research includes as quantitative explanative research. Research population is students of FISIP Slamet Riyadi Surakarta who buy products through Shopee. Technique sampling in nonprobability uses accidental sampling with 96 respondents. Technique of collecting data is questionnaire as primer data and files, documents as seconder data. Validity data test uses moment product test and reliability data test uses cronbach alpha test. Analysis technique uses multiple regressions analysis by doing classic assumption test. The result shows that, as simultanouesly, both of free variables influence purchasing decision, while, as individually, sales promotion does not give influence to purchasing decision as 0,848. Then, brand image gives significant influence to purchasing decision as 0,004. Nurnawati Hindra Hastuti | Andri Astuti Itasari "The Influence of Sales Promotion and Brand Image toward the Purchasing Decision in Shopee Platform" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd43905.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/social-science/43905/the-influence-of-sales-promotion-and-brand-image-toward-the-purchasing-decision-in-shopee-platform/nurnawati-hindra-hastuti
Authors and Affiliations
Nurnawati Hindra Hastuti | Andri Astuti Itasari
Effect of Dimple Protrusion Shape on The Cooling Performance of The Turbine Blade Using CFD
It is well understood that one way to improve a gas turbine engines power output and thermodynamic performance is to increase the temperature of the turbine inlet TIT . The inlet temperature should be gradually elevated...
Assessment of the Perception of Farming Households on Off Farm Activities as a Livelihood Coping Strategy in Wudil Lga of Kano State, Nigeria
The overall purpose of the study was to assess the perception of farming households on off farm activities as a livelihood coping strategy in Wudil local government area of Kano State, Nigeria. Multistage sampling techni...
Air Water System Design using Revit Mep for a Residential Building
In this project we discussed the study and performance of air conditioner, air refrigeration and water conditioner system in a single unit. The main objective of this project is to develop the multifunctional system whic...
An Insight into Cloud Computing Paradigm and Services
Cloud computing is a computing model which provides the computing services over the internet on pay-as-you-go basis. You can take the services on rent instead of building your own IT- infrastructure which results in cost...
A Perspective Approach of Community Medicine in Corona Virus Disease COVID 19
Coronavirus disease COVID 19 is an infectious disease caused by the SARS CoV 2 coronavirus, which has spread rapidly across the world. The World Health Organization WHO proclaimed the COVID 19 outbreak a pandemic in Marc...