The Influence of Service Quality on Customer Loyalty of Ethnic Gu-Lakudo Traders in Baubau City
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
This study aims to determine and analyze the influence of service qualityon customer loyalty of Ethnic Gu-Lakudo traders in Baubau City. The population in this study is all customers of Ethnic Gu-Lakudo traders in Baubau City, with the number of samples of 100 respondents. Respondents were obtained by convinience sampling method. The data for analysis needs were obtained by spreading the questionnaire using the Likert scale of 5 points. The data was analyzed by structural equation modeling method using AMOS software version 24. The result of analysis showed that service quality had a significant positive effect on customer loyalty of ethnic Gu-Lakudo traders in Kendari City.
Authors and Affiliations
Juharsah . , Hartini . , Yusuf .
Keywords
Related Articles
- EP ID EP422270
- DOI 10.9790/487X-2012015055.
- Views 48
- Downloads 0
Consumer Responseto Sales Promotion Tools: The Moderating Role of Brand Awareness (Case of Turkish Market)
The effectiveness of sales promotion tools depend on many factors like the level of promotional benefit and brand equity and product nature. The purpose of this paper is to examine how brand awareness moderates consumers...
Canonizing Promptness: A Re-Think on Insurance principles In the Nigeria Insurance Sector
This paper examines the effectiveness of promptness as a principle of insurance services.Utilizing the content analysis approach to review literatures from various studies, it is this paper’s position that if promptness...
Innovative Performance Through Entrapreneurial Marketing - A Case Study of SME Manufacturing In Guntur And Krishna Districts, Andhra Pradesh.
Merging two formerly distinct disciplines, the term entrepreneurial marketing is used to describe the marketing processes of firms pursing opportunities in uncertain market circumstances, often under constrained resource...
The Commercial Image and its Socio-Economic Influence of the Small Businesses of the Canton of Sucre.
The research is based on contributing to the sustainable and socioeconomic development of small businesses with the objective of forming a philosophy of service that promotes compliance with business rules. The proposed...
Effect of Entrepreneurship Development on Poverty Alleviation in Nigeria
Entrepreneurship is considered as an alternative way to tackle some of the socio economic problems that bedeviled some countries presently, especially problem of high unemployment and poverty. Entrepreneurship is a proce...