THE INFLUENCE OF SOCIAL MARKETING STRATEGIES OF ENTERPRISES ON THE CIVILIZED ASPECTS OF THE FUNCTIONING OF THE MARKET OF TOURISM SERVICES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 10
Abstract
The article deals with the theoretical aspects of the social orientation of tourism activity and the features of the development of social strategies by tourism enterprises. The present state and features of functioning of tourist enterprises with social orientation are analyzed. The directions of social development of tourism, as an important factor of economic, social, cultural and spiritual development of the country, are offered.
Authors and Affiliations
V. F. Yarovyi
Keywords
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- EP ID EP637404
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