The Influence of Social Media and Brand Knowledge to The Relationship of Country of Origin And Brand Preference
Journal Title: IOSR journal of Business and Management - Year 2019, Vol 21, Issue 1
Abstract
The results of this studyshowed that the social networks has a significant positive influence on the brand preference, and the level of consumer's consumption has a statistically significant positive mediating effect on the relationship between consumer behaviour and brand choice. The correct presentation of information to social networks about the brand has an impact on consumer behavior and its immediate choice in favor of a brand. This study shows how much the consumer owns information about the product, and how social networks and Internet marketing contribute to the development of the brand and the formation of preferential qualities when choosing a product by the consumer.
Authors and Affiliations
Latysh Svitlana, Liu Zhi Chao
Keywords
Related Articles
- EP ID EP444415
- DOI 10.9790/487X-2101036772.
- Views 42
- Downloads 0
Effect of BODABODA Business on Rural Transport System in MERU County, Kenya
It is in public knowledge that youths are the most adversely affected by unemployment due the current economic crisis in Africa and the world at large, this has led youths to engaging in various businesses to earn a livi...
Managerial Competency Mapping And Gap Analysis Among The Middle Level Managers Of Insurance Sector
In the emerging world of business, there is necessity to the organization to build and develop the management framework on the basis of competency. This highâlevel category architecture assists in organizing the competen...
Customer Relationship Management in Business: A Study on Bangladesh
Customer Relationship Management (CRM) consists with a company and its existing and potential customers through a systematic way for ensuring maximum customer satisfaction. Most of the organizations use specific software...
The Effect of Organizational Commitment and Motivation on Employee Performance through Job Satisfaction in Employees Directorate of Tax Information
This study aimed to determine the effect of organizational commitment, motivation and employee satisfaction with employee performance simultaneously and partially. The study was conducted on the employees of the Director...
Comparison of Campaign Fund Management Election of Mayor and Deputy Mayor In Probolinggo City
This study talks about the comparison of campaign fund management between candidates for Mayor and Deputy Mayor in Probolinggo City in the 2018 election. Data analysis by determining ranking is then discussed descriptive...