The Interaction Between Organizational Silence Climate And Employees Behaviors In The Field Of Health
Journal Title: International Conference on Marketing and Business Development - Year 2015, Vol 0, Issue 1
Abstract
The aim of this paper is to investigate the relation between organizational silence climate and employees’ silence behaviours. This research was conducted in Antalya Education and Research Hospital within the scope of Antalya Health Management. 1837 people in the field of health participated in the study. Because of the limited time, the sample group was chosen based on stratified sampling and composed of 407 employees. The data was gathered from the volunteers through interviews between 1st May and 31st of August, 2013. On those days 407 people were interviewed. In this research it was aimed to understand whether there is a relationship among fear, self-defence, protecting relationships or indifference and employee silence. Besides, one of the main objectives is to be able to explain whether there is a relation between organizational silence climate and employees silence behaviours. Based on the demographic characteristics of the sample group (age, sex, marital status, education, working period, task) it was tired to find out whether they are related to silence behaviours or not. Based on the analyses it was found that the upper management has a great influence on employees’ silence behaviours but the effect of unit managers should also be considered. It was observed that employees generally show silence behaviours based on protecting themselves or based on fear. It can be said that there is a relationship between employees’ silence behaviours and organizational silence climate. In terms of demographic characteristics, the silence behaviours of employees vary according to their demographic characteristics.
Authors and Affiliations
Egehan Ozkan, Dilaver Tengilimoğlu, Pelin Yilik
Keywords
Related Articles
- EP ID EP269916
- DOI -
- Views 78
- Downloads 0
New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media.
This work adresses the issue of the relationship between marketing research and the opportunities provided by Internet. In particular, we focus on the recent developments arising from digital tools such as social media a...
Marketing Trends in the Online Retailing of Books in Romania
The goal of the research presented in this paper is to identify the marketing trends in the online retailing of books on the Romanian market. The main objectives of the research refer to the exploration of the present tr...
Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector
The optometry and optical dispensing sector faces major challenges due to the healthy eyesight impact on the quality of life both at individual and global level. The demographic growth, the population aging and the new c...
Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company
In this article, we aim to develop a theoretical presentation about the concept of direct marketing strategy in all its forms, tools and techniques used for the development and implementation of direct marketing strategi...
Clustering of Respondents for Developing a Recommender and Targeting System: The Case of Assigning Education, Training and Employment Services
The context of recommendation of education and employment services, for example in the so called "on-demand job markets", provides various marketing implications. Our study is based on empirical data from respondents to...