The Islamic Perspective of Marketing Communication in Online Business Advertisement: A Case Study in Go-Jek Online Transport Sales Service
Journal Title: International Journal of Research and Review - Year 2018, Vol 5, Issue 12
Abstract
The problems in the marketing communication arise due to services given to consumers, to inconvenience in transportation service, and to uncertain waiting time. With regard to the online business advertisement practiced by the Go-Jek Online transport services, the paper discusses the marketing communication strategies, the tools, and the perspective of Islamic communication. In-depth case study was used to explore in detail how marketing communications were used in persuading potential customers. Some respondents were requested to respond to three questions: i) how do you think of the existence of Go-Jek Online?, ii) what are the advantages of Go-Jek Online compared to conventional motorcycle taxis?, and iii) do ease of access, professional service, and affordable cost become your main indicators in choosing Go-Jek Online? Go-Jek Online riders and drivers got new opportunities to earn an income although they were at risks to face both unhealthy competition (confrontation with conventional pedicap) and government regulation. Go-Jek Online makes them move to be able to feel the pleasure of getting the bonus transferred into their accounts. The income bonus became their main motivation for them. It is concluded that the strategy of Go-Jek online marketing communication produces a very simple operation for community, which is connected to the internet. Although not all of the riders and drivers are moslems but they have met the Islamic ethics when they provide their services.
Authors and Affiliations
Abdul Haris
Keywords
Related Articles
- EP ID EP482809
- DOI -
- Views 53
- Downloads 0
A Comparative Study of the Nutritional Status among Children Attending To ICDS and Non ICDS School
Background: Nutrition plays a key role in physical, mental and emotional development of children and much emphasis has been given to provide good nutrition to growing populations especially in the formative years of life...
The Reflection of Proto Austronesian Consonant Phonemes Into Simalungun Language
This paper discusses the reflection of consonant phonemes of Proto-Austronesia into the Simalungun language by the utilization of oral and written data. The oral data collection involved conversation method which was fol...
Effect of Tobacco Smoking on Periodontal Disease
Smoking is considered to be a major risk factor for periodontitis and affects its prevalence, extent and severity of disease. It alters the oral environment as well as host-tissue response, thus altering healing potentia...
Circular Model & Circular Indicator on Measuring Return & Risk of Hotel & Travel Sector of Sri Lankan Share Market
Share trading is an important part of the economy of a country. Share market investments are considered as high risk, high return investments. But investors are concerned about low risk, high return investments. Hence fo...
Assessment of Quality of Life of Patients Suffering from Osteoporosis and Arthritis
Osteoporosis and arthritis are widespread diseases, an evaluation of quality of life could help to develop more effective preventive and therapeutic measures for osteoporosis and arthritis. Therefore, the objectives of t...