The marketing strategies of enterprises
Journal Title: Вісник Львівського національного аграрного університету: Економіка АПК - Year 2014, Vol 1, Issue 21
Abstract
The article discusses the essence of the marketing strategy of the company and its role in its activities, the main stages of the design and choice of marketing strategy, which includes a pattern of enterprises behavior on the market, and ssence, value and strategic government bases are examined in this article, it is necessary for effective activity of enterprise too.
Authors and Affiliations
R. Dudiak, Yu Golembyovska, Stepan Grabovskyi
Keywords
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- EP ID EP594544
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