THE MARKETING STRATEGY OF ECOLOGIZATION OF PRODUCTION AS THE MAIN DIRECTION OF INNOVATIVE ACTIVITY OF AGRICULTURAL ENTERPRISES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 5
Abstract
The research is the main factors that determine the necessity of marketing strategies for agrarian enterprises that are capable of providing innovative development in accordance with the current world requirements. The necessity of introduction of the marketing strategy of ecologization as an innovative strategy of development of agrarian production is substantiated.
Authors and Affiliations
M. A. Bagorka
FORMATION OF THE SYSTEM OF MANAGEMENT OF SOCIAL AND ECONOMIC EFFECTIVENESS OF USE OF RESOURCE POTENTIAL OF AGRICULTURAL ENTERPRISES
In the article the ways for forming and increasing efficiency use of resource potential of agricultural enterprises. The analysis of an estimation of efficiency of use of resource potential on an example of the agricultu...
FEATURES OF DEVELOPMENT OF INTERNET-MARKETING OF SERVICES
The article is devoted to the study of the features of the development of Internet marketing of services. The economic essence of the category "service" is determined. The modern approaches to classification of services...
THEORETICAL ASPECTS OF MONITORING OF THE EXECUTION OF THE STATE BUDGET OF UKRAINE
The theoretical aspects of monitoring of implementation of the State Budget of Ukraine are investigated. The approaches to the essence of this concept, formulated its own definition were overviewed. In addition, the arti...
METHODS OF STATE REGULATION OF INVESTMENT IN THE NATIONAL ECONOMY
In the scientific article systematizes the main methods of public investment regulation. The legal methods of investment regulations and economic methods of investment regulations and the basic means of regulation, selec...
MAIN TENDENCIES AND PRIORITIES OF ENTERPRISES REORGANIZATION IS DIRECTED TO THEIR GROWTH IN THE CONDITIONS OF INSTITUTIONAL TRANSFORMATIONS
The article deals with the theoretical aspects and features of mergers and acquisitions, given the differences between the concepts of «merger» and «acquisition». The author considered the main stages of development of U...