THE MARKETING STRATEGY OF ECOLOGIZATION OF PRODUCTION AS THE MAIN DIRECTION OF INNOVATIVE ACTIVITY OF AGRICULTURAL ENTERPRISES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 5
Abstract
The research is the main factors that determine the necessity of marketing strategies for agrarian enterprises that are capable of providing innovative development in accordance with the current world requirements. The necessity of introduction of the marketing strategy of ecologization as an innovative strategy of development of agrarian production is substantiated.
Authors and Affiliations
M. A. Bagorka
Keywords
Related Articles
- EP ID EP551660
- DOI -
- Views 57
- Downloads 0
THEORETICAL APPROACHES TO THE STRATEGIC ALLIANCES ANALYSIS
The article deals with theoretical aspects of companies strategic alliances. The analysis of scientific approaches to defining an essence of strategic alliances concept is done. The main features of strategic alliances a...
PROVIDING THE RELEVANT POPULATION LIVING QUALITY IN THE MECHANISMS OF THE STATE SOCIAL POLICY
Considered the essence of the “population living quality” category and the list of its evaluation parameters in the article. Developed the relationship components model in the ensuring an adequate level population life q...
PROBLEMS AND PROSPECTS OF NATIONAL DEBT SECURITY IN THE CONTEXT OF EUROPEAN EXPERIENCE
In a research article studied the status, problems and prospects of national debt security in Ukraine through the prism of European experience and in the context of European integration. It’s systematized the main criter...
JUSTIFICATION OF THE STRATEGY OF INTELLECTUAL CAPITAL DEVELOPMENT OF THE ENTERPRISE
Theoretical questions of formation of strategy are researched in the article. Classification of strategies is generalized by various features. The strategies of management of the intellectual capital development of the e...
MANAGEMENT OF INDUSTRIAL ENTERPRISES ACTIVITY: INCREASE OF EFFICIENCY ON SYSTEMIC PRINCIPLES
The article is devoted to the study of the issue of performance management of industrial enterprises. The necessity of expanding set of criteria for evaluating the performance of industrial enterprises on the example of...