THE MARKETING STRATEGY OF ECOLOGIZATION OF PRODUCTION AS THE MAIN DIRECTION OF INNOVATIVE ACTIVITY OF AGRICULTURAL ENTERPRISES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 5
Abstract
The research is the main factors that determine the necessity of marketing strategies for agrarian enterprises that are capable of providing innovative development in accordance with the current world requirements. The necessity of introduction of the marketing strategy of ecologization as an innovative strategy of development of agrarian production is substantiated.
Authors and Affiliations
M. A. Bagorka
Keywords
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