The Mediation Effect of Corporate Image and Customer Satisfaction, towards Revisit Intention (Study on Starbucks Reserve Dewata, Bali)
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 02
Abstract
The purpose of this research is to find out the determine effect of service quality on revisit intention with corporate image and customer satisfaction as intervening variable. Business development, including the coffee shop business, grew significantly. One of the most popular coffee shops is Starbucks. To stay alive, Starbucks is innovating by creating different stores, including Starbucks Reserve his Dewata. The survey was disseminated using his Likert survey, which was distributed to 200 respondents aged 17 and over who had visited and traded at Starbucks Reserve Dewata at least twice. The type of research used is quantitative research and in conducting data analysis using SmartPLS 3.0. The research method used is non- probability sampling, namely purposive sampling to take samples. In the end, only 160 surveys were used as a sample. According to this survey, service quality affects corporate image, service quality affects customer satisfaction, corporate image affects revisit intention, customer satisfaction does not affect revisit intention, corporate image mediates the relationship between service quality and revisit intention, and customer satisfaction do not mediate the relationship between service quality and revisit intention. From this we can conclude that 4 hypotheses were accepted and 2 were rejected.
Authors and Affiliations
Frederick Misael Gunawan, Christina Sudyasjayanti
Keywords
Related Articles
- EP ID EP730617
- DOI 10.47191/jefms/v7-i2-06
- Views 55
- Downloads 0
The Impact of Firm Size, Leverage, and Peer Effect on Cash Holding
This research aims to empirically test the influence of firm size, leverage, and peer effect on cash holding. The population of this research is 110 companies in property real estate and building construction sector that...
The Influence of Workload and Job Satisfaction on Employee Turnover Intention at Pt. Umc Suzuki
Human resources are the crucial key to achieving the success and goals of a company. Human resources have become the most essential company assets due to their role, which has been projected as the subject of company pol...
Green Accounting, Intellectual Capital, and Corporate Sustainability Performance
This study aims to determine the effect of green accounting and intellectual capital on Corporate Sustainability Performance (CSP). The population in the study consisted of companies listed in the SRI-KEHATI Index for th...
Solutions to Attract Businesses to Choose Investment in the Nghi Son Economic Zone (Vietnam) in Post-Covid 19 Period
Nghi Son Economic Zone was established in 2006 and is one of 18 economic zones in Vietnam. Nghi Son EZ accounted for 19% of the total investment capital and 31% of the total investment capital in Vietnam's EZs and contri...
The Effects of Government Borrowing to Investment Growth of the Country
Government borrowing has emerged as one significant method that helps in mobilization of resources for economic growth especially in emerging economics. Most governments in developing economies resort to borrowing as a w...