THE MEDICAL SERVICES MARKET DEVELOPMENT ON THE PRINCIPLES OF MARKETING IN UKRAINE
Journal Title: Економіка та суспільство - Year 2017, Vol 11, Issue
Abstract
The article is devoted to the actual issues of determining the medical services market and its main components, the concepts of medical service and medical aid. The prerequisites and developmental peculiarities of the medical services market in Ukraine and its transformation have been analyzed, as well as the role and marketing peculiarities in the medical services market have been revealed. The conclusions concerning the influence of marketing tools on the medical market and the peculiarities of marketing communications usage as necessary complex component of the marketing for the success of medical institutions have been made. The significance of newly-formed private medical institutions as important subjects of medical market of Ukraine during the economic transformation has been proven.
Authors and Affiliations
Г. Г. Білак, Н. Ю. Бора
Keywords
Related Articles
- EP ID EP611401
- DOI -
- Views 144
- Downloads 0
ANALYSIS OF METHODICAL APPROACHES TO THE ESTIMATION OF THE INTERNATIONAL COMPETITIVENESS OF ENTERPRISES
The article highlights the problems of research of essence of concepts of «competition», «competitiveness» and «international competitiveness» as an economic category. The authors conducted an in-depth analysis of existi...
REGIONAL ASPECTS OF EMPLOYMENT IN THE AGRARIAN SECTOR
The theoretical aspects of employment of population at the agrarian sector of economy have been analyzed. The comprehensive analysis of the current state of employment in Zaporozhe region of Ukraine has been conducted. T...
ANALYSIS OF PROVIDING INFORMATION PUBLIC ADDRESS
This article explores the organization of work with citizens municipal budget organization "The regional contact center" Poltava Regional Council. The dynamics of the total number of appeals described information provisi...
SYSTEMATIZATION OF SCIENTIFIC APPROACHES TO THE DEFINITION OF THE ESSENCE OF THE CONCEPT OF “MANAGEMENT OF TOURISM DEVELOPMENT”
The article presents the results of theoretical generalization and system analysis of scientific approaches to the definition of concepts “management”, “development”, “tourism”. It is noted that the essence of the concep...
MARKETING COMMUNICATIONS OF TRADE NETWORKS AS A INFLUENCE FACTOR OF BUYERS THE HOUSEHOLD APPLIANCES AND ELECTRONICS
The article investigates the factors influencing the buyers' choice of the place of purchase of household appliances and electronics. The main attention is paid to the factors of marketing communications taking into acco...