The Methodical Foundations of Estimating the Strategic Competitive Positions in Developing the Marketing Potential of Enterprise
Journal Title: Бізнес Інформ - Year 2016, Vol 9, Issue
Abstract
The article analyzes the methodical foundations of estimating the strategic competitive positions in developing the marketing potential of enterprise. The considered system of local estimates provides to take into account the influence of key factors on the competitive position of enterprise. A generalization of the estimated competitive positions of enterprise by the specified characteristics as a whole can improve validity of the choice of strategy of developing the marketing potential of enterprise for the studied market as a system of actions and measures to enhance the competitive advantages of enterprise, as well as strengthening its competitiveness.
Authors and Affiliations
Tetiana Koval, Viktoriia Yakhkind
Keywords
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