The Model Basis of Tourist Enterprise Marketing Strategy
Journal Title: Бізнес Інформ - Year 2013, Vol 1, Issue 0
Abstract
The model base of marketing strategy forming of tourist enterprise is considered in the article. The model base allows, taking into account the changes of external and internal environment, to develop the scientific-grounded and effective marketing strategies on the basis of application of economic-mathematical methods and models. The proposed conceptual model and a block diagram of the complex relationship models allows a comprehensive and systematic approach to the problem of the formation of science-based marketing strategy tourist enterprise.
Authors and Affiliations
Natalya Kuleshova
Keywords
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