The Model Basis of Tourist Enterprise Marketing Strategy
Journal Title: Бізнес Інформ - Year 2013, Vol 1, Issue 0
Abstract
The model base of marketing strategy forming of tourist enterprise is considered in the article. The model base allows, taking into account the changes of external and internal environment, to develop the scientific-grounded and effective marketing strategies on the basis of application of economic-mathematical methods and models. The proposed conceptual model and a block diagram of the complex relationship models allows a comprehensive and systematic approach to the problem of the formation of science-based marketing strategy tourist enterprise.
Authors and Affiliations
Natalya Kuleshova
Keywords
Related Articles
- EP ID EP120455
- DOI -
- Views 110
- Downloads 0
Applying Foreign Merger and Aquisition Deals Experience by Ukrainian Bank
The importance of mergers and acquisitions (M and A) processes at the present stage of the global financial system was investigated in the article. Investment was determined using a foreign investment's classifier. The c...
Perfection of Strategic Management of an Organisation
The article considers both theoretical and practical topical aspects of strategic development of an organisation under market conditions. It substantiates urgency of continuous perfection of the process of company manage...
The Strategy of Development of the Banking System of Ukraine
The article is concerned with an analytical overview and analysis of strategies for developing both the financial and the banking sectors for the period up to 2020 in the system of economic science. The article analyzes...
Index of Human Development: Measurement Problems at the National and World Levels
The article analyses main modern approaches to measurement of the index of human development at the world level by the UN Development Programme and at the national level in Ukraine. It identifies main components and stag...
The Innovative Potential of the Carpathian Region: an Estimation of Development and the Economic Efficiency
The article is aimed to estimate the innovation potential of the Carpathian frontier region and determine the efficiency of its economic management in the modern system of the economic development. As result of the analy...