THE MODEL OF CAUSALITY OF ENTERPRISE SOCIALLY RESPONSIBLE BEHAVIOR AND SOCIAL CAPITAL
Journal Title: Економіка розвитку - Year 2016, Vol 79, Issue 3
Abstract
One of the displays of the modern tendency towards economy humanization is setting stricter requirements to enterprises' activity: society expects enterprises to keep to the principles of social responsibility. But the enterprise's decision about realizing such principles must be substantiated on the basis of understanding the mechanism of the impact of socially responsible behavior on the results of the enterprise activity. A conceptual model of causality between social responsibility, social capital and results of the enterprise activity has been developed. Different approaches to the interpretation of the concept of social capital have been reviewed. The essence of the concept of enterprise (organization) social capital has been investigated. On the basis of literary sources, the structure of the enterprise social capital has been highlighted: the social capital of an enterprise is subdivided into the external and internal ones, and the external social capital is also subdivided into two forms differentiated by their moral personhood, that is personalized (informal) and depersonalized (formal). Such basic components of the enterprise external social capital as trust and loyalty of stakeholders have been distinguished. Stakeholders' trust in an enterprise has been suggested to be treated as their rational expectations as to the characteristics of the enterprise's further behavior and the benefits that the enterprise will offer stakeholders in the future. A conceptual descriptive model of causality between social responsibility, social capital and results of the enterprise activity has been offered. The offered model demonstrates the basic components of the enterprise external depersonalized social capital, their connection with the components of the enterprise socially responsible behavior, and also their influence on stakeholders' decisions about further cooperation with the enterprise (which determine the provision of the enterprise with resources and influence the efficiency of its work).
Authors and Affiliations
L. Potrashkova
Keywords
Related Articles
- EP ID EP112634
- DOI -
- Views 96
- Downloads 0
АНАЛІЗ ДОЦІЛЬНОСТІ НАДАННЯ ПІДТРИМКИ СУБ’ЄКТАМ МАЛОГО ПІДПРИЄМНИЦТВА НА МАКРОРІВНІ
Наведено авторський підхід до розгляду процесу розвитку та підтримки суб'єктів малого підприємництва. Проаналізовано взаємозв'язок між показниками розвитку малого підприємництва та показниками розвитку певного регіону (о...
МОДЕЛЮВАННЯ ПРОГНОЗНИХ ДОХІДНОСТЕЙ І ЇХ ВИКОРИСТАННЯ В ЗАДАЧАХ ОЦІНЮВАННЯ ЕФЕКТИВНОСТІ ІНВЕСТИЦІЙНИХ ПОРТФЕЛІВ
Запропоновано підхід до моделювання цін активів, який дозволяє отримувати високі імітаційні та прогнозні властивості дохідностей цих активів. Визначено, що використання прогнозних дохідностей при формуванні реального інв...
INDUSTRIAL ENTERPRISE AS A SYSTEM OF SOCIAL AND STRATIFICATION RELATIONS OF RESOURCES OWNERS COALITION
The socio-status personal transformation at the industrial enterprise which is caused by the institutionalization of a wide class of owners and leads to the formation of the new economic elite was examined. The industria...
TAXATION OF INSURED–LEGAL ENTITIES–IN ACCORDANCE WITH THE UKRAINE TAX CODE INNOVATIONS
The relationships between the insurance premiums, insurance compensations and the taxation of the insured–legal entities–according to the Ukraine Tax Code innovations have been considered. The positive as well as negativ...
ORGANIZATIONAL PROVISION OF THE MARKETING TECHNOLOGIES USE AT TRADING ENTERPRISES
On the basis of market research into retail enterprises the necessity to develop methods of forming and implementing marketing techniques has been grounded. A scheme of the process that describes the operating procedures...