THE MODEL OF MANAGERIAL DECISIONS’ SUPPORT IN THE PROCESS OF CHOOSING AN INTERNET SHOP APPLICATION
Journal Title: Polish Journal of Management Studies - Year 2015, Vol 12, Issue 2
Abstract
The paper presents the problem field regarding the choice of an Internet shop application. In this context it presents the methodology of defining the decision problem on the basis of the hierarchical structure. In the course of the analyzed issue a multi-criteria Analytic Hierarchy Process (AHP) method was applied. The decision alternatives of Internet shop application’s choice were: free application, dedicated application, commercial application and application in the SaaS model. For such defined solutions, the Authors created a decision model described by criteria and sub-criteria groups. The pair comparisons of individual elements allowed choosing the most optimal variant – the commercial application.<br/><br/>
Authors and Affiliations
Artur Wrzalik, Rafał Niedbał, Adam Sokołowski
Keywords
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