THE MODERN STATUS OF COMPETITION OF UKRAINIAN FASHION-RETAIL MARKET
Journal Title: Економіка: реалії часу - Year 2015, Vol 5, Issue 21
Abstract
The article discusses the specifics of the Ukrainian market of fashion-retail, and the main phase of its life cycle. Basic principles of fashion retail are observed. Also the main competitive strategies depending on the phase of the life cycle of the brand are analyzed. The matrix competitive strategy for market fashion retail is proposed.
Authors and Affiliations
Olena Sharko
Keywords
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