THE MODERN STATUS OF COMPETITION OF UKRAINIAN FASHION-RETAIL MARKET
Journal Title: Економіка: реалії часу - Year 2015, Vol 5, Issue 21
Abstract
The article discusses the specifics of the Ukrainian market of fashion-retail, and the main phase of its life cycle. Basic principles of fashion retail are observed. Also the main competitive strategies depending on the phase of the life cycle of the brand are analyzed. The matrix competitive strategy for market fashion retail is proposed.
Authors and Affiliations
Olena Sharko
Keywords
Related Articles
- EP ID EP573693
- DOI -
- Views 76
- Downloads 0
MARKET RELATIONS DEVELOPMENT IN THE GREENHOUSE GASES SPHERE
The article deals with for the first time substantiated necessity to form the internal carbon market in Ukraine as a tool for stimulating both greenhouse gas emissions reduction and energy saving techniques. Defined are...
A value of record-keeping is for administrative information and development of self-organization of the integrated enterprise
Determination and essence of self-organization, in the selection of the system of record-keeping for the integrated enterprise that will allow to explain permanent self-development of the integrated enterprises. The valu...
Features of the wages’ regulation mechanism of modern enterprises
Discusses the development of a mechanism that enables to track the financial, information and material flows of the company for the organization and implementation processes of compensation for work performed. Identified...
Systematics types of customer loyalty products industry
Article examines the loyalty of existing classifications, on the basis of research that was conducted by domestic and foreign economists, psychologists and sociologists. The analysis of the main views on loyalty, the bas...
Panchenko M.O. Research the features of business risk-management in crisis term
In the article were analyzed essence and maintenance of business risk in crisis terms, taking into account influence the factors of environment. During research the management stages are offered by a business risk, the m...