The Necessity of Considering the Development of New Products and the Role of Innovation, Technology and R&D in it
Journal Title: Roshd-e-Fanavari - Year 2009, Vol 5, Issue 18
Abstract
In todays world of economy, many of organizations are looking for elements of creating competetive advantages. The process of developing new products for different kinds of product/service organizations, is considered as competetive advantage. Development of New products will help organizations to keep their competetive and monopolistic positions in competetive market. In this paper we try to introduce development of new product, directions, patterns and its process, and also consider the goals and reasons of the imporance of development of new products. So, we will consider the role of innovation, R&D, technology and management in new product development process. We would also investigate the important factors which are seems to be important in fail and success of the new product development.
Authors and Affiliations
Abass Khamse, Reza Radfar, Ali Sarafrazz, Davood Sarafrazz
Keywords
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