THE OPINION AND ATTITUDE OF YOUNG AND MIDDLE AGED CITIZENS ABOUT ONLINE MEDIA BROADCASTERS AND SOCIAL NETWORKS IN KOSOVO
Journal Title: Knowledge International Journal - Year 2018, Vol 26, Issue 1
Abstract
The media power is a barometer of democracy and it is considered as the oxygen of democracy. The aim of the research is to take the opinions of citizens of different ages and their comparison regarding the credibility and assessment of Kosovo’s media and social networks. Raised survey question was “What are the opinions of Kosovo citizens regarding ethics in online media and what is their belief about political impact? Survey approach is quantitative with 368 random respondents from more than 2/3 of Kosovo region. Results are collected with valid questionnaires, given in frequency and percentage. Outcomes: age groups up to 30 years old were with elementary education, while groups over 46 years old mostly were of superior education. Ages up to 30 years old use smart phones for information on online networks (70%), the group over 46 years old (48%). In both groups only 26% to 32%, believe that cyber journalism has enough time for research and editing. 89% -90% think and believe that there is a political pressure in the media, and almost as much believe and expect in obtaining of a denigration law as soon as possible, over that the journalist should have boundaries with the news. 40% -48% of respondents believe that there is ethics in the media, and most respondents hinder the phenomenon where everyone can be a potential publisher. Public opinion believes very little in ethics in the media and social networks, alluding to their politicization. The data show that more attention should be paid to ethical codes and more courage for autonomous journalism.
Authors and Affiliations
Lirie Aliu
Keywords
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