The policy of tourism branding as an instrument of national interests: the experience of Central Eastern Europe
Journal Title: UNKNOWN - Year 2015, Vol 2, Issue
Abstract
The article presents a problem of forming a touristic brand in Central Eastern European countries in the context of providing country’s national interests. Basing on the empirical research the author analyses the effectiveness of CEE branding policy.
Authors and Affiliations
Maryna Ihorivna Tereshchuk
Keywords
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- EP ID EP212390
- DOI -
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