The power of quality in product management of cosmetics. The case of ,halal’ beauty products
Journal Title: Globalization, the State and the Individual - Year 2017, Vol 3, Issue 15
Abstract
The article presents the role of quality in cosmetics production and quality impact on the consumer choice, including the example of ‘halal’ cosmetics. The author describes the meaning of ‘halal’ in cosmetics production as well as the most important factors of buying decisions of beauty products for Muslim women. The examples of Polish cosmetics which can be appropriate for Muslim women according to Islamic rules show the potential of the ‘halal’ products market for variable produ- cers, regardless the geographic distance or different culture. Moreover, the author pre-sents the examples of international marke¬ting tools suitable to reach Muslim cosmetics market and establish strong well-known brand in it.
Authors and Affiliations
Bogna Gudowska
Keywords
Related Articles
- EP ID EP282463
- DOI -
- Views 58
- Downloads 0
Agrarian transformation in Poland. Post-accession experience under EU conditions
The purpose of this research was, first, to define the change of rural areas after the col- lapse of centrally planned economy and its adjustment to the market economy, next to study the preparation to accession and fina...
The current state of the information market of Ukraine
The article investigates the main state of the information market and its level of develop- ment in Ukraine. The place of information and communication technologies (ICT) in the world market is determined. Research has b...
PRESUMPTION FOR PATERNITY WITH DECLARED ABSENCE OF THE MOTHER’S HUSBAND
The presumptions for paternity are not applied with declared absence of the mother’s husband if the child was born after the expiry of three hundred days as of the date of the last notice of the husband. It is possible...
Is Bulgaria’s legislation up to the mark to the contemporary security environment
Legislation is among the major factors in building up the security sys-tem. Primary and secondary legislation in the area of security create the national security system, regulate its objectives, the powers of its compet...
KNOWLEDGE MANAGEMENT STRATEGIES IN ThE NEW ECONOMY
Well-developed strategy is one of the fundamental element ensuring organisation’s success. The aim of the article is to present knowledge management strategies in the new ekonomy, which have an impact on methods of creat...