THE PROBLEMS OF POSITIONING INNOVATIVE PRODUCTS IN THE INDUSTRIAL MARKET
Journal Title: Science Review - Year 2018, Vol 5, Issue 3
Abstract
as an engine of economic growth, the innovation factor is increasingly used. In order to increase the competitiveness of Kazakhstani enterprises in the international market, competent promotion and positioning of innovative products is necessary. In this article different methods of positioning innovative products are considered, which will be relevant at the present stage of development of the economy of Kazakhstan.
Authors and Affiliations
A. V. Maldynova
Keywords
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