The Productivity Impact of New Technology: Evidence from the US Retailers Industry
Journal Title: Advances in Social Sciences Research Journal - Year 2017, Vol 4, Issue 22
Abstract
This study determines how information technology impacts selected retailers’ overall financial productivity. To measure the impact of information technology on productivity in the retail industry, a purposive sample of five retailers’ technological innovation and financial performance was collected and analyzed. Five retailers were selected from a list of the most prevalent retailers in the U.S.: Starbucks, Target, Verizon Wireless, Ulta Beauty, and Build-A-Bear Workshop, Inc. The linear regression with analysis of variance performed revealed a weak or insignificant relationship between information technology usage and productivity as measured by retailer revenue.
Authors and Affiliations
Dayo Bambe
Keywords
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- EP ID EP330639
- DOI 10.14738/assrj.422.3923
- Views 46
- Downloads 0
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