THE QUESTION OF THE SECURITY OF FACILITATING, COLLECTING AND PROCESSING INFORMATION IN DATA BASES OF SOCIAL NETWORKING
Journal Title: International Journal of New Economics and Social Sciences - Year 2017, Vol 6, Issue 2
Abstract
In recent years, The number of companies that have been collecting personal information for marketing purposes has grown. Then, they have been reselling it to other companies, banks, institutions. In this way, enterprises, financial and public institutions create huge collections of nonpublic data that are valuable information for taking marketing enterpises. By targetting appropriately profiled product and service offer at a selected group of receivers; trading partners and potential clients, a greater effectiveness used in the marketing strategy is achieved suitably Thereupon, multifaceted and informational personal data base, which are built in institutions, enterpises and social networking sites, become a valuable source of informaton used for the marketing purposes. The development of information processing and dissemination techniques through the Internet is determined by the many conveniences for beneficiaries, customers and users of services offered by the Internet. On the other hand, the development of information technologies on the Internet carries the risk of loss or theft of information by an unauthorized entities. The process of facilitating information online generates a number of threats related to identity theft, capturing nonpublic data by hackers, and accomplishing conversion of funds in the electronic system banking. In response to these threats, specific entities expand security systems for remote facilitating of information and making transactions via the Internet.
Authors and Affiliations
Dariusz Prokopowicz
Keywords
Related Articles
- EP ID EP248506
- DOI 10.5604/01.3001.0010.7645
- Views 57
- Downloads 0
FORMATION OF THE MARKET FOR ENVIRONMENTAL SERVICES IN THE CONTEXT OF RATIONAL WATER USE
This article comprises definitions of environmental services, environmental services market as well as the preconditions for creating a loyal environment for the development of environmental services market. We propose p...
MODERN STATE AND PRIORITIES FOR FORMING THE NATIONAL INNOVATION SYSTEM OF GEORGIA
In the article the current state of the Georgian NIS is shown with the identification and characterization of its still few components, then the priorities for its formation are outlined and justified in the context of t...
PRODUCTION AND FINANCIAL STABILITY OF ENTERPRISE: ASSESSMENT AND SUPPORT
The article deals with the essence of production and financial stability of the enterprise. The integrated evaluation of production and financial stability of the processing industry enterprises is estimated using specia...
АРТ-ТЕХНОЛОГИИ ОБУЧЕНИЯ КАК ФАКТОР ФОРМИРОВАНИЯ ГУМАНИТАРНЫХ КАЧЕСТВ БУДУЩЕГО СПЕЦИАЛИСТА МЕХАНИЧЕСКОЙ ИНЖЕНЕРИИ
В статье обосновано оптимальные пути подготовки современного специалиста механической инженерии с точки зрени яразвития его гуманитарной сферы на базе применения арт-технологий, исследована система гуманитарных качеств и...
ИССЛЕДОВАНИЕ ДОЛГОВОЙ БЕЗОПАСНОСТИ УКРАИНЫ
На основе ретроспективного анализа государственного долга в Украине исследования его динамика и структура; осуществлена периодизация развития. Выявлены закономерности государственного долга Украины, что позволило на фоне...