The reality of Marketing Policies for Jordanian Finance Companies
Journal Title: Saudi Journal of Business and Management Studies - Year 2017, Vol 2, Issue 4
Abstract
Abstract: This study aims to investigate the reality of marketing policies for the finance companies in Jordan from the employee’s point of views in the finance companies in the northern governorates, by surveying the point of view for (55) employees in these companies .To achieve the objective of the study, it has been distributes questionnaire consisting of (25) paragraphs was distributed in 4 areas: (promotion of the company, loans, location of the company and safety). After applying the study to the sample, the results shows that the marketing polices were very effective on all dimensions, In addition to the absence of differences of statistical significance in all gender variables. While the differences emerged due to the scientific qualification and experience variables. Finally the study concluded a set of recommendations. Keywords: marketing policies, finance company
Authors and Affiliations
AkifYousef Al-Zyadat, Ayed Al-Zyadat
Keywords
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