The relationship among strategic thinking and modern marketing in Parsian bank
Journal Title: Journal of Science and today’s world - Year 2018, Vol 7, Issue 6
Abstract
Most of the countries in the world tend to increase modern marketing to improve economic status by focusing on strategic thinking in today world. In parallel with this tendency to innovation and following to paying attention to stimulant factors for innovation in the organization, the organization could achieve a lot of competitive advantages for their own. With respect to requisite for taking distinctive measures by human resources management (HRM) in the course of facilitation for the innovation, the present research has been conducted in order to analyze the relationship among strategic thinking by interpretation of the role of modern marketing. The methodology of this study is descriptive of correlational type. The statistical population covers the employed personnel in Parsian bank Shiraz branches and the statistical sample was selected by simple randomized technique as 100 respondents based on Morgan sample size formula for which the standard questionnaire has been used as the main measurement tool and data analysis was executed using SPSS software. The results of a study indicate that the formation of modern marketing may prepare the ground for organizational entrepreneurship. Similarly, there is a positive and significant relationship among conceptual thinking, smart opportunism, and strategic thinking with modern marketing. Therefore, some recommendations are suggested in the course of improvement of organizational entrepreneurship from HRM perspective.
Authors and Affiliations
Ghasem Alghour
The Market Value Added Forecast Capacity Analysis Based on the Capital Structure and Profitability Using Artificial Neural Network Technique in Companies Accepted in Tehran Stock Exchange
The central role of capital in the world of today's trade is not covered to anyone, and this is a very significant role. Meanwhile, the criteria, indices and financial ratios derived from accounting figures are also inf...
Study smart-making barriers and problems in educational complexes
The aim of this study is to investigate problems of smart-making in educational complexes during 2013-2014 academic years. In this study, research method is descriptivesurvey, and statistical population is included educa...
As Study of the Role of Philosophy of History from Hegel’s Perspective
Hegel, the German philosopher says: “the only thought the philosophy brings (for the study of history) is the simple thought of reason. That means the thinking that reason rules the world and the outcome of the world h...
The relationship of mental health with the attitude of delinquent behavior of teenagers and the youth in camps of Tehran city
The purpose of the present research is to investigate the relationship between mental health and attitudes toward delinquent behavior of teenagers and the youth in camps of Tehran city. 120 subjects were selected rando...
The Investigation of Knowledge Management Impact on Customer Relationship Management (Case Study: Food Distribution Companies in Shiraz)
In today's world, the current organizations require the knowledge management for understanding and adapting the environmental change management due to outsmarting the competitors . The knowledge management in organizati...