The relationship among strategic thinking and modern marketing in Parsian bank
Journal Title: Journal of Science and today’s world - Year 2018, Vol 7, Issue 6
Abstract
Most of the countries in the world tend to increase modern marketing to improve economic status by focusing on strategic thinking in today world. In parallel with this tendency to innovation and following to paying attention to stimulant factors for innovation in the organization, the organization could achieve a lot of competitive advantages for their own. With respect to requisite for taking distinctive measures by human resources management (HRM) in the course of facilitation for the innovation, the present research has been conducted in order to analyze the relationship among strategic thinking by interpretation of the role of modern marketing. The methodology of this study is descriptive of correlational type. The statistical population covers the employed personnel in Parsian bank Shiraz branches and the statistical sample was selected by simple randomized technique as 100 respondents based on Morgan sample size formula for which the standard questionnaire has been used as the main measurement tool and data analysis was executed using SPSS software. The results of a study indicate that the formation of modern marketing may prepare the ground for organizational entrepreneurship. Similarly, there is a positive and significant relationship among conceptual thinking, smart opportunism, and strategic thinking with modern marketing. Therefore, some recommendations are suggested in the course of improvement of organizational entrepreneurship from HRM perspective.
Authors and Affiliations
Ghasem Alghour
Keywords
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