The relationship between qualities of services provided to customers with purchase intention at Saderat Bank of Bandar Anzali city
Journal Title: International Journal of Advanced Biotechnology and Research. - Year 2016, Vol 7, Issue 1
Abstract
ABSTRACT Reviewing customer purchase intention (whether services or goods) for business firms, including banks that their survival depends on appropriate interaction with customers, is considered important. Customer purchase intention plays an important role in anticipation of the actual purchase behavior. So customer purchase intention is considered a valid sign for the actual purchase behavior. In this regard, this study sought to examine the relationship between qualities of services provided to customers willing to buy at Saderat Bank of Bandar Anzali city. Based on methodology this study is descriptive and based on purpose it is an applied research. The population of the study is the customers of Saderat Bank in Bandar Anzali and using the available sampling 385 customers were taken as the sample. Data collection methods and data collection tools in the survey are questionnaires. To determine the validity of questionnaires the content analysis was used and Cronbach's alpha was used for reliability. Data analysis was performed using SPSS statistical software. The results indicate there is a positive relationship between qualities of services provided to customers purchase intention at Saderat Bank of Bandar Anzali city.
Authors and Affiliations
Ziba Pour Asad Beigzadeh Mahaleh* and Hamid Fotouhi
Keywords
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