The relationship between relational capital and buyer performance
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 5, Issue 4
Abstract
The proposed study of this paper performs an empirical investigation on the relationships between relational capital (trust, socialization, commitment, dependence, reciprocity, and personal characteristics) accumulation with suppliers, and buyer performance (cost, quality, delivery, flexibility and Innovation) in manufacturing company in Qazvin province. The authors test the hypotheses via a survey involving 113 manufacturing company. Empirical results confirm that relational capital has positive impact on buyer- supplier relationship. But some factor (socialization, reciprocity and personal characteristics) doesn’t have positive impact on buyer performance.
Authors and Affiliations
Safar Fazli| Assistant Professor of Industrial Management, Department Of Social Sciences, Imam Khomeini International University, Iran, Mohsen Hooshangi *| MS student of Industrial Management, Faculty of Social Sciences, Imam Khomeini International University, Iran, email: mo.hooshangi@ikiu.ac.ir, Seyed Ali Hosseini| MS student of Industrial Management, Faculty of Social Sciences, Imam Khomeini International University, Iran
Keywords
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