THE REPRESENTATION OF AN INDIVIDUAL’S IMAGE: THE COMMUNICATIVE ASPECT

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THE REPRESENTATION OF AN INDIVIDUAL’S IMAGE: THE COMMUNICATIVE ASPECT

Journal Title: Діалог: медіа-студії - Year 2018, Vol 0, Issue 24

Abstract

The purpose of the research is to explicate the communicative aspect of an individual’s image representation in a variety of spaces. The effects of the concept are demonstrated on the material of an individual’s image construction in real life to some social groups through the creation of an account in social networks. The dramatic approach (I. Hoffmann), topological reflection (V. Savchuk), interactive and dramatic approach (V. Ilyin), comparative analysis are among the research’s methods. Despite the image-forming information’s aim to present an individual image to some social groups, taking into account the symbolic codes of an audience, the information has been changing because of a subjective influence (by the audience and the image’s owner), the influence is caused by an individual interpretation adding to the image coding, thus a decoding process might be complicated. The peculiarities of the image presentation in some real and virtual spaces were analyzed. It was concluded, that social networks exaggerate quantitative indicators and limit information, which is presented in the physic space. It was stressed on the necessity of sources and the channels of image information transmitting control.

Authors and Affiliations

Elena Skalatska

Keywords

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EP ID EP554329
DOI 10.18524/2308–3255.2018.24.153405
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