The Risk-as-feelings hypothesis in a Theory-of-planned-behaviour perspective
Journal Title: Judgment and Decision Making - Year 2009, Vol 4, Issue 7
Abstract
The Theory of Planned Behaviour (TpB: Ajzen, 1985; 1991) is based on a utility framework, and the Risk-as-Feelings hypothesis (RaF: Loewenstein, Weber, Hsee, & Welch, 2001) is a feelings-based behavioural model. The TpB and RaF are first compared and contrasted. Two empirical studies investigated the predictive power of consequence-based vs. affect-based evaluative judgements for behavioural intentions: Study 1 (n = 94) applied a regression model to examine the predictive value of a subset of shared variables, unique TpB variables, and unique RaF variables for intentions to have unsafe sex. Study 2 (n = 357) experimentally examined whether intentions are driven by consequences or feelings, in two decision vignettes with opposite qualities: A positive hedonic experience with potential negative consequences (unsafe sex) vs. a negative hedonic experience with potential positive consequences (back surgery). The results supported the TpB by emphasising the role of outcome-expectations in the construction of intentions, and the RaF by showing the importance of affective subcomponents in attitudes.
Authors and Affiliations
Therese Kobbeltvedt and Katharina Wolff
Keywords
Related Articles
- EP ID EP677713
- DOI -
- Views 141
- Downloads 0
The effect of dynamic proximity cues on counterfactual plausibility
Previous research has found that people consult closeness or proximity cues when they evaluate the plausibility or likelihood of a counterfactual alternative to reality. In this paper we asked whether the plausibility of...
The environment matters: Comparing individuals and dyads in their adaptive use of decision strategies
Individuals have been shown to adaptively select decision strategies depending on the environment structure. Two experiments extended this research to the group level. Subjects (N = 240) worked either individually or in...
Bullshit makes the art grow profounder
Across four studies participants (N = 818) rated the profoundness of abstract art images accompanied with varying categories of titles, including: pseudo-profound bullshit titles (e.g., The Deaf Echo), mundane titles (e....
Children’s application of decision strategies in a compensatory environment
Adaptive actors must be able to use probabilities as decision weights. In a computerized multi-attribute task, the authors examined the decisions of children (5–6 years, n = 44; 9–10 y., n = 39) and adults (21–22 y., n =...
Anti-social motives explain increased risk aversion for others in decisions from experience
When deciding for others based on explicitly described odds and outcomes, people often have different risk preferences for others than for themselves. In two pre-registered experiments, we examine risk preference for oth...