The Role of Cultural Beliefs in Shaping Generation Z’s Healthcare Choices in Indonesia and Malaysia
Journal Title: International Journal of Social Science And Human Research - Year 2025, Vol 8, Issue 01
Abstract
This study examines how cultural beliefs shape healthcare choices among Generation Z in Indonesia and Malaysia, focusing on the coexistence of traditional and modern practices. Despite globalized influences, traditional medicine like "jamu" in Indonesia and "urut" in Malaysia remains integral, rooted in familial and societal norms. Using a qualitative approach, this research highlights gender dynamics, with women favoring traditional methods for holistic care and men preferring modern treatments for acute conditions. The 4I model (Integrity, Information, Intelligence, Inspirational) provides a framework for understanding these preferences. Integrity reflects trust in generationally passed practices, Information emphasizes the role of digital platforms in healthcare decisions, Intelligence captures the blend of traditional and modern approaches, and Inspirational aspects highlight cultural pride. The study underscores the importance of culturally sensitive healthcare policies that integrate traditional and modern practices to meet Generation Z’s evolving needs, offering actionable insights for providers and policymakers.
Authors and Affiliations
Ezra Yanuarista Rosa, Roro Retno Wulan
Keywords
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- EP ID EP758575
- DOI 10.47191/ijsshr/v8-i1-93
- Views 9
- Downloads 0
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