The role of different media kinds in attracting financial support for Iran's athletic development
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2012, Vol 3, Issue 9
Abstract
The present research is mainly done to determine the role of the media as an important tool in attracting financial support for athletics. In this way we gathered 75 views out of 104 which were related to sport federation practitioners. These were chosen according Table Cohen among the total 145.The measurement tool was a 53 question questionnaire which is verified through Delphi method. The validity of the questionnaire was done formally and its reliabilite was proved through Cronbach's alpha test 87%.Friedman test was used to prioritization each media kind in attracting financial support for athletics development. Kruskal and Ellis test were also used to determine the share of each media in 5 guidelines for sport improvement. According to research findings new visual media (such as the internet) have the most influential role in improving marketing, hosting international competitions and attracting foreign investment. Visual media have the main role in attracting domestic investment and privatization. Media have the main role in attracting foreign capitals and then hosting international competitions and sports marketing.
Authors and Affiliations
Fatemeh Zohrabi*| Aligudarz branch, Islamic Azad University, Aligudarz, Iran,iran8878@yahoo.com, Mahdi SharifiMoghadam| Department of Physical Education, Science and Research Branch, Islamic Azad University, Kerman, Iran, Mahdiyeh Rooham| Samen branch, Islamic Azad University, Samen, Iran, Ahmad Shahsavari| Payame nor University, I.R, Iran
Keywords
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