The Role of Indigenization on Service Quality: A Case of Zimbabwe’s Banking Sector

Journal Title: Journal of Economics, Finance and Management Studies - Year 2018, Vol 1, Issue 01

Abstract

This paper seeks to contribute scholarly knowledge on service quality, by exploring the role of indigenisation policy in the Zimbabwean banking sector. Our study adopted a multiple methods approach as a means to gaining richer data, and used questionnaires (81 respondents), personal face to face interviews (9), telephonic interviews (5) and participatory observations (14 days). We found that international commercial banks offer better service quality as compared to their indigenous counterparts. Banking practitioners, academics and the general research community stand to benefit from this paper as it awakens them to the attendant service quality issues that need to be taken cognizance of in their day to day running of commercial banks while also giving the academic and research communities a referral point and source of future research. We argue that if the policy of indigenisation is to be successful, then, there is need to deliver high service quality within the sectors affected by the policy.

Authors and Affiliations

E Rufasha, P Chitakunye, M Phiri, A Takhar, S Bhero

Keywords

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  • EP ID EP683966
  • DOI -
  • Views 291
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How To Cite

E Rufasha, P Chitakunye, M Phiri, A Takhar, S Bhero (2018). The Role of Indigenization on Service Quality: A Case of Zimbabwe’s Banking Sector. Journal of Economics, Finance and Management Studies, 1(01), -. https://europub.co.uk/articles/-A-683966