The Hospitality Industry in Times of Covid: Changes in Management and Recovery Strategies: A Look from the Hotel Sector in Marrakech
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 06
Abstract
Due to the COVID-19 pandemic, the tourism sector worldwide has undergone all kinds of changes, from operational to organizational. This study responds to requests for research on the devastating impact of the Covid-19 pandemic in the hotel industry by analyzing the changes produced by this crisis as well as the management strategies implemented by hotels to counter its consequences in Marrakech. Information collected from in-depth interviews with hotel managers, the analysis of the content of information published by specialized entities and the descriptive bibliographic review from academic sources allowed a diagnosis of these establishments at the most critical moment, identify survival strategies and future prospects. As a result, tourism and hospitality are among the sectors most affected by the pandemic, and hotels continue to devise strategies to reduce costs, strengthen safety protocols and, above all, design new products that meet the new requirements of the guest. Based on these results, this research suggests practical implications for helping hotel managers formulate strategies to create a secure customer experience.
Authors and Affiliations
El Azyzy Youssef,Sabri Mohamed
Keywords
Related Articles
- EP ID EP727113
- DOI 10.47191/jefms/v6-i6-05
- Views 65
- Downloads 0
Development of a Corporate-Based Corn Seed Area in Jatirogo District, Tuban Regency
One form of assessment that can be done is a periodic evaluation which can be a warning if programs and activities run outside the plan and become input for further improvement. After the assessment, it is also necessary...
Green Entrepreneurial Orientation, and Environmental Performance in Family SMES Examining the Moderating Role of Perceived CSR and GI
This study aims to investigate the effects of green entrepreneurial orientation (GEO) on the environmental performance of small and medium-sized enterprises (SMEs). Building onSocial Capital Theory (SCT), emphasizing cor...
Greening Innovation: A Roadmap for Sustainable Product Development
In the midst of unprecedented technological advancements and rapid industrialization, the imperative for sustainability has emerged as a paramount challenge. This article explores the realm of sustainable product develop...
The Influence of Transformational Leadership Style and Competency Development on the Professionalism Index of State Civil Apparatus IPASN ) in Government Environment
Civil servants who are State Civil Apparatus (ASN) as one of the state servants and public servants are required to be pioneers in all fields, have high quality, dedication, and work ethic. One approach in an effort to i...
Effects of the Financial Crisis of 2007/2008 on the Performance of the Cement Industry in Nigeria
The study examined the effects of the financial crises of 2007/2008 on the performance of the cement industry in Nigeria. The study's objectives were to examine the effects of the financial crises on the profitability of...